What Matters To You And Your Business

Closed 5 Mar 2021

Opened 5 Jan 2021

Feedback expected 1 Jul 2021


Red Tractor was established 20 years ago to reassure consumers that food bearing its logo was safe and responsibly produced. Initially the focus was on food safety, animal welfare and environmental protection, but as with all industries, demands change and the scheme has had to evolved to meet those demands.

As we move towards a new era in British farming, it is important to reflect on just how far we have come as an industry. Red Tractor is now a symbol for British food quality and a trusted food assurance scheme. Many retailers, caterers and brands use Red Tractor as part of their buying specification-providing our members with considerable market access, without needing to meet several differing standards and different audits. But we cannot afford to be complacent.

Many of you have been producing great food for decades, adapting and reacting to the challenges and opportunities that come from working in an ever-changing environment. We want to make sure that Red Tractor continues to do the same.

Alongside the comprehensive review of our on-farm standards, our priority is to better understand what matters to you and your businesses, and how together we can write the next chapter of Red Tractor's story. 

We are asking as many people as possible to submit their views with our pulse survey. It  should only take you a few minutes to complete.